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Preparing and Designing of Marketing Research


This course aims at preparing students to formulate their own marketing research problems, and to identify the necessary data and methods to conduct their research projects. As benchmark for the students' research projects, the actual standards with respect to inno­va­tive­ness, relevance, and rigor of the leading international marketing journals will be applied.


For Whom

For those who wants to learn the preparing and designing of marketing research.

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